JUSTIN YAX is a partner and public relations director at DVA Advertising & Public Relations in Bend, OR. DVA is a full-service agency specializing in the marketing and promotion of clients in the travel/tourism and other industries. Justin bring special insights into travel and tourism trends during the pandemic as well as what recovery of the industry and the future of travel and tourism will likely look like. His insights are especially relevant for travel journalists and destinations navigating unprecedented challenges.