Travel and Words offers two conference tracks―Beginning and Experienced―to meet the specific learning needs of attendees. Both tracks will attend the general session, panel discussions, speaker presentations, group meals and networking events.
Beginning and Experienced Track:
DON’T TAKE PHOTOS—Tell A Story! Paul Ross, award-winning Travel Photographer, will reveal secrets to make your images towering islands in a seething sea of travel photos. He will focus on selecting compelling subjects that tell a story—both landscapes and nature—as well as handy composition tips. And he’ll share examples of images that have made him a successful photographer.
Beginning Track (Experienced Track may attend):
Beginning writers and bloggers will attend the Beginning Track, with five workshops focused on the basics of launching a successful travel writing career. Think of it as Travel Writing 101. They will also attend a Q&A session with magazine editors.
Intro to Freelance Travel Writing: For someone dreaming of becoming a travel writer, getting a foot in the door can seen impossible. It’s best to begin with a basic understanding of the travel & tourism industry, how to find and write stories that only you can write, and what resources are available to you along the way. In this workshop, participants will walk away with a concise overview of the travel writing industry and a roadmap of how to get started. Presented by Allen Cox.
Instagram for Travel Writers: Travel is visual, and that’s why Instagram has emerged as arguably the most popular social media platform for travel writers and their followers. In this basic workshop, learn how to determine the subjects that are best for you to post, how to post on the go and set up a schedule for your posts, how to inspire engagement and attract your optimal follower base. Bring your phone. Presented by McKenzie Franklin.
Anatomy of a Travel Story: There are many types of travel stories. How do you know what type best fits a subject? In this workshop, you will gain an overview of the types of stories, story structure, length, style and tone. And you’ll learn strategies for choosing the story type that best matches your topic and story angle. Presented by Allen Cox.
Brand Yourself: Who are you as a travel writer? Do you specialize in a particular niche, or are you a generalist? What persona do you want to present to your audience? In this workshop, you will gain insights into the digital and non-digital tools you can use to create and sustain your identity as a travel writer. Oh, yes, and be yourself. Presented by Adam Sawyer, PGOL.
Writers Panel: You’ve heard the Editors Panel and the Destination Marketing Panel, now it’s time to hear from a panel of successful freelance travel writers who will share how they got started and their best strategies for getting published. Moderated by Allen Cox.
Experienced Track Only:
Experienced writers and bloggers will attend the Experienced Track, with two advanced workshops and meetings with destination marketers. (Experienced writers may elect to take Beginning Track workshops instead of Experienced Track workshops.) Experienced Track attendees will sign up for two preferred workshops at the conference registration desk.
Social Media Clinic: Go beyond the basics with a social media expert and consultant in this open-forum workshop. Identify the best platforms for you, discover time-saving tips to streamline your social media tasks, and learn strategies to maximize engagement. Presented by McKenzie Franklin.
Develop Your Book Proposal: Do you have a book hiding inside you screaming to get out? Do you dream of royalty payments hitting your bank account? A published guidebook author with a diverse collection of titles under his belt and his editor will share insights into how to organize a book proposal that publishing houses will take seriously. Presented by author Craig Romano and Mountaineers Books editor in chief Kate Rogers.